B2C & B2B WooCommerce Project | Rhondda Raw

Project: New ecommerce website for b2c and b2b for raw pet food company Rhondda Raw

Platform: WordPress & WooCommerce

Services: Web Design • B2C & B2B Ecommerce • Subscriptions • EPOS Integration • TikTok Shop Integration

Website: https://rhonddaraw.co.uk

Overview

Rhondda Raw approached us to replace their existing DIY website with a professional ecommerce store capable of supporting their growing raw dog food business. The new website needed to make ordering straightforward for retail customers while also accommodating trade customers, subscriptions and the more complex delivery requirements involved in selling frozen raw dog food online.

We designed and developed a completely new WordPress and WooCommerce website, creating a much stronger visual identity and a significantly improved shopping experience across desktop and mobile. Behind the scenes, the website was built around the way the business actually operates, bringing together retail and trade ecommerce, stock management, subscriptions and delivery functionality within one platform.

More Than an Online Shop

Rhondda Raw sells to both individual dog owners and trade customers, so a standard WooCommerce store wasn’t enough. The website needed to provide different shopping experiences and functionality depending on the type of customer using it.

We created a dedicated B2B trade area alongside the main retail store, allowing Rhondda Raw to manage both sides of the business through the same website. Trade customers can access the products and purchasing options relevant to them without complicating the experience for regular retail customers.

Subscriptions & Repeat Ordering

With raw dog food being a regular purchase, we also introduced subscription functionality so customers can arrange repeat orders rather than having to return to the website and place the same order manually each time.

This required careful consideration of products, pack sizes, discounts and delivery rules to create a subscription system that works for customers while remaining practical for Rhondda Raw to manage.

Connecting Online & In-Store Sales

Rhondda Raw also operates a physical retail business adding another layer of complexity to the project. The WooCommerce website integrates with Lightspeed Retail X which acts as the central system for product and stock information across the business.

This allows online sales to work alongside the physical store and reduces the need to manage separate inventories. With a large and frequently changing product range, creating a reliable connection between the ecommerce website and the existing retail system was an important part of the project.

Complex Delivery Requirements

Selling frozen raw dog food online presents very different challenges from a conventional ecommerce store. Products have different delivery requirements, weight considerations and restrictions, while customers need to understand clearly which delivery options apply to their order.

The WooCommerce store was therefore configured around Rhondda Raw’s specific fulfilment requirements rather than trying to make the business fit a standard ecommerce setup.

TikTok Shop Integration

As Rhondda Raw expanded its online sales channels, we also set up product syncing between the WooCommerce store and TikTok Shop.

The existing retail integration didn’t provide the functionality needed to manage this successfully, so we researched and implemented an alternative solution that allowed Rhondda Raw’s products to sync with TikTok Shop while continuing to work alongside their existing ecommerce and retail systems.

This gave the business another online sales channel without creating a completely separate product management process.

Built to Grow With the Business

The finished website gives Rhondda Raw much more than a new look. It provides a flexible ecommerce platform that can evolve as the business grows, with the ability to introduce new products, brands, promotions, subscription options and trade functionality without having to start again.

The result is a professional B2C and B2B ecommerce website that presents the Rhondda Raw brand more effectively to customers while handling a considerable amount of complexity behind the scenes.